INVESCO x SCHWAB IMPACT

Design Direction:
Experiential, Print, Social, Digital, Premiums

Collaboration with Byron Regej, Sean Gallagher, One Rise East Agency

2019 

Schwab Impact activation was a brand experience that engaged with an audience of Investment Advisors. The objective was to create a high-end client experience that reflected Invesco as a progressive brand and as the ‘Ritz-Carlton of asset management.’ The journey delivered credibility through a concierge-like experience that was elevated, curated and high-touch.

The Invesco QQQ mirrored experience, at the core of the activation, represented the celebration of the 20-years of Invesco QQQ funds, and an opportunity to immerse clients through an infinite world, that was both sociable and memorable. Primary challenges of this project was to deliver a high-end brand experience within a 20 x 20 limited space, but still have impact against our competitors in the asset management category.