INVESCO QQQ NCAA SPONSORSHIP

Creative Direction: Branding, Paid media, Experiential, In game content, Social media

Agencies: 160/90, Groove Jones

2025

For March Madness 2025, as part of Invesco QQQ’s sponsorship, the team created Innovation Arena, an immersive fan experience at both the Men's and Women's Final Four championships. Innovation arena allowed fans to step onto a virtual court and re-create game-winning moments, using innovations from the companies within Invesco QQQ ETF (cloud computing, artificial intelligence, etc.). We shot Candace Parker as our celebrity host, and featured historic NCAA moments within the game.