RECIPE FOR INNOVATION KITCHEN

Creative Direction: Experiential, Game design, Client events, Paid media, Swag

Agencies: Episode Four, Groove Jones, TH Experiential

2024-25

Invesco QQQ’s Recipe for Innovation Kitchen is an immersive brand experience as part of our sponsorship at NYC Wine & Food festival. Combining the world of culinary creativity with QQQ’s innovation based tickers we developed a two-player interactive game, hosted by James Beard Winner Chef Kwame Onwuachi. In our immersive digital kitchen, consumers competed in timed cooking challenges hosted by a Kwame hologram, including timed challenges designed to spark creativity and test cooking skills. The activation also included an AI recipe generator, exclusive recipes from celebrity chefs, live cooking demonstrations, and a VIP lounge space. Innovation kitchen was a hub of high-energy excitement, seamlessly blending culinary innovation with brand awareness for it’s 50,000 attendees.

TasteQQQ.com