RECIPE FOR INNOVATION
Creative Direction: Video content, paid media, cobranded editorial content, digital, experiential, client events, cookbook, swag
Agencies: Episode Four, Swanhaus
2024-25
Invesco QQQ’s Recipe for Innovation is an editorial series showcasing rising and celebrity chefs who created innovative recipes inspired by QQQ companies. Featuring short-form videos with Kristen Kish, Tom Colicchio, and Kwame Onwuachi, to name a few, the series expanded into a full 360 campaign. Paid and earned media, exclusive client events, cookbooks, and culinary event sponsorships, including the NYC Wine & Food Festival, with a digital brand activation based on some of the chefs’ personal stories and recipes.
