A+E NETWORKS

Design Direction:
Visual Identity, Print, Digital, Video, Social, Event + Experiential

Collaboration with Byron Regej, Sean Gallagher

2017-2019

A+E Networks was in need of a global rebrand to help unite their portfolio of networks (A&E, The History Channel, Lifetime, Biography, and Viceland). I worked with the team to refresh and update the brand across all visual touch points: print collateral, digital + social content, video, experiences for a more consistent visual identity.

We refreshed the brand guidelines, modernized the grid system and introduced white space, softened the color palette, and cleaned up typography. Directed and researched lifestyle + BTS photo libraries. Elevated brand experiences + events. Refined premium and production resources.

The new visual identity relies on embracing the clean grid, and muted color palette - letting the colors pop within the photography to tell the stories from a behind-the-scenes perspective.