LEGACY CLASSIC

Creative Direction: Branding, Owned social content, In game content, Earned media, Experiential

Agency: 160/90

2023

Invesco QQQ’s Legacy Classic is a a college basketball showcase featuring Historic Black Colleges and Universities (HBCU) created by Michael B. Jordan. The event featured basketball teams: Morgan State University vs. Delaware State University and Norfolk State University vs. Hampton University competing in a doubleheader airing on TNT. The campaign included in game content and branding, video and social content, and a financial education experience and panel highlighting How Not to Suck at Money, a FinEd game for student athletes.